These cover makeovers tends to happen after the first book in a series hits and normally is revealed along with the sequels cover. AKA right after you've had plenty of time to purchase and get attached to the first cover so now you're only options are:
A. Dropping $20 on a second copy of the book because, lets be honest, you want copies of both covers AND you're a bit OCD and want your copies of the books in the series to have congruent covers.
B: You save yourself $20 and resign yourself to the fact that your copies of this book series will have inconsistent cover designs.
If you're anything like me (and I think you are) then you do not want to pick option B. So why is it that publishers so often do this? Why do they feel that a book series needs a mid series face lift? Is it that they think the original cover design isn't "marketable" enough? Possibly they're having a hard time coming up with a similar cover designs for the sequels? Or maybe it's that they want to make more money off of us bookish people by getting us to buy multiple copies of their books? Hehe. :P
Whatever the reason I'm not a big fan of book series makeovers.
Here are just a few examples of a book series that have gotten makeovers midway through their publication:
The Nightshade Series by Andrea Cremer
I remember when these covers got redesigned a few years back and it felt like the entire YA book community was up in arms over it and people were holding onto their Wolfsbane ARC's with the original cover like it was their lifeline. There were petitions and people were emailing the publisher like crazy but it didn't make a difference: The covers still got changed and the original Wolfsbane cover never did become a hardcover reality. I think this is definitely one of the stranger cover change decisions. The original Nightshade and Wolfsbane covers are undeniably GORGEOUS so why did they decide to change the design especially with so much public outcry? I think I read somewhere that they felt that the original covers weren't truly portraying the essence of the books but I think that's kind of a lame excuse especially when the new covers appear sorta tacky. But that's just my two cents. :P
The Delirium Trilogy by Lauren Oliver
When I found out that the Delirium cover had been redesigned and that HarperTeen had trashed the old cover theme I was pretty disappointed. I really like the original Delirium cover and I think it would have been awesome to see the whole series designed in the same way. However they did do a really good job with the new cover designs so no complaints there. Plus it helps that I happened to win a copy of the original Delirium hardcover so I didn't feel as guilty buying another copy with the redesigned cover. Yep: I have hardcover copies of both Delirium covers. >.<
The Ashes Trilogy by Ilsa J. Bick
The original Ashes cover is totally awesome. It's eerie and creepy and goes perfectly with the story. Because I do like the original cover so much I'm pretty bummed they redesigned it and are going with a different cover theme for the rest of the series. The new covers just don't have the same vibe that the original had. THEY JUST AREN'T CREEPY ENOUGH! Plus now my copy of Ashes isn't gonna match up with Shadows unless I buy the new design. Phooey! :P
Oh and is it just me or does the new Ashes cover totally have the same feel as the new cover for White Cat by Holly Black?
Yeah maybe they aren't THAT similar but I still can't see the new Ashes cover without thinking "That reminds me of White Cat." :P
So what do you guys think when a book series gets a cover makeover? Are you like me where want the book covers in a book series to be consistent? Or do you not care? Do you even notice? And why do you think publishers redesign covers like this?